services

• Massive Network of 20m+ Unique Users All UK.
• DFP Adserving
• Dedicated Team of Ad-Ops
• Behavioural Targeting
• Contextual Targeting
• Video on Demand
• Commercial Partnerships
• Advertorials

DIGITAL

Massive Network of 18m+ Unique Users All UK.

By combining all of Trinity Mirrors online assets and 3rd party publishes, we now have access to over 18m UK Unique Users each month. We have over 150 websites across the group, all of which have the content updated daily and are impressively up to date.

Advertisers can either target the key metropolitan areas and regions we represent or opt for complete national coverage at the drop of a hat. The Amra network really does reach the parts that other networks cannot reach.

DFP Adserving

The vast majority of our traffic is all served through one Adserver - Doubleclick for Publishers (DFP). This allows us to target effectively across the entire network and therefore drive better ROI for our clients by ensuring each campaign performs to the best of our ability. We use DFP to target to: Total network, Site groups or site specific, Channel targeting (news, sport, motors etc) or to Domain, ISP or IP address, Country, City & Area codes

Dedicated Team of Ad-Ops

Our highly experienced Ad-Operations team are there to ensure we deliver what we agree and to make sure each campaign is optimised as best as can be.

Each campaign is closely monitored for results and relayed back to our Sales Dept so the client is always brought up to speed with their campaigns.

Behavioural Targeting

Behavioural targeting is a way of serving adverts based on a visitor's behaviour online. We use information collected anonymously from an individual's web-browsing behaviour, such as the pages they have visited or the searches they have made. Our technology then breaks down the visitor information into a number of discrete channels using 'Audience Science' technology. Each channel is then analysed and a virtual profile is created. These profiles are then targeted with timely and relevant advertising, based on the visitor's habits across our network of news and information websites and those of our partner websites.

Contextual Targeting

A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage, based on what the user is viewing.The advertisements will then be displayed on the webpage For example if the user is viewing a website pertaining to sports and that website uses contextual advertising, the user may see advertisements for sports-related companies such as memorabilia dealers or ticket sellers. Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query. Amra currently enjoys this technology from our relationship with Grapeshot (hyperlink here)

Video on Demand

We're more than aware that media is evolving, and we also know where it is going - Video. More and more videos are being watched online videos on our network are no different. We're currently achieving in excess of 400k video plays each month and by using our Kyte Video Player and Adserver, we can display Video Pre Roll Advertising before the video begins.

Advertorials

We offer a host of advertorial solutions across the network which can run in news, sport, business or anywhere where there is editorial! Advertorials offer brands an additional method to promote their messages to trusting audiences throughout the portfolio.