This section contains a choice selection of the creative opportunities conceived by WishBone Creative Solutions and afforded to advertisers by the Regional Newspaper medium through Amra and Trinity Mirror regional newspapers. In many cases the examples given have been extracted from more extensive and detailed creative concepts presented to advertisers in order to demonstrate the strengths, flexibility and versatility of our medium.

New projects and new concepts are continually being created to meet the needs of the National advertising client and potential client. WishBone is in many cases able to provide the entire presentation from which the positional examples provide here have been taken. In the majority of cases the application and acceptability for publication of these generic concepts has been agreed by all of the publishers represented by Amra.

The words ‘PUBLISHER CHECK’ appears on pages where a concept will need to be cleared for publication by one or more newspaper titles.